Mothers Who Built Themselves

A tribute to the ones who don’t wait to be celebrated — they celebrate themselves.

This Mother’s Day (Mothers Who Built Themselves), we didn’t imagine flowers sitting on a table waiting to be gifted.We imagined women walking through aisles, picking their own flowers, with purpose and grace.

We turned a simple minimarket into a stage. Between detergent bottles and cereal boxes, we built a wall of color — a floral shelf made for women who know their worth. Hydrangeas, preserved roses, summer flowers… every bloom carefully chosen, just like every step these women take in life: intentional, proud, bold.

Wearing pearls and gloves, our mothers smiled, reflected, and bloomed — all on their own terms.There was no blueprint. Just heart.Just the strength to shape a life — and a bouquet — petal by petal. 🌸

At URKU expressions, we believe flowers tell stories. And this one was about freedom, beauty, and everyday courage.

Our premium flowers — from radiant yellow roses to soft lilac hydrangeas — stood not only as decoration, but as a mirror. Because every woman who builds herself deserves a world that reflects her power.

To all mothers — the nurturers, the providers, the dreamers and doers:Thank you for choosing yourselves. For blooming, every day.URKU celebrates you. Not just with flowers — but with meaning.

Behind every image, there was a team that built more than a set. Designers, producers, creatives, and flower advisors from the farms worked hand-in-hand to shape this idea into something tangible. From concept to camera, every detail was crafted with care — not just to impress, but to connect.

This campaign was more than a tribute. It was a reflection of how we’re growing as a brand.We don’t just sell roses or summer flowers. We craft moments, curate emotion, and honor the quiet strength behind every mother’s journey. Each stem, each shade, each composition is chosen to represent that depth.

Because at URKU expressions, we don’t follow trends.We follow meaning.And in this moment — one captured between laughter, lighting, and a shopping cart full of blooms — we saw what we always hoped to celebrate:Mothers who don’t wait to be seen.Mothers who build themselves.